Skip to content
Soydanbay Consulting

Soydanbay Consulting

Strategic Brand Consultancy

  • Home
  • Meet Günter
  • Services
  • Clients
  • Work
  • Thinking
    • Deep Insights
    • Essays in Place Brand Observer
    • Ideas on Place Making (in Turkish)
  • Contact

Tag: change management

Posted on February 27, 2018May 9, 2022

Why do change projects fail?

Back in the day Benjamin Franklin (or Daniel Defoe) famously said: “In this world, nothing can be said to be certain, except death and taxes.” While such wisdom is true, it feels somehow incomplete. One could rephrase it today as follows: “In this world, nothing can be said to be certain, except death, taxes, and …

Continue reading "Why do change projects fail?"

Posted on February 1, 2016June 7, 2018

Keys to successful place branding – Part 1

It has become a familiar narrative: A city, region or a country launches its new visual identity, only to learn that its habitants hate the logo's guts. From Toronto to South Australia, and from Caribbeans to Latin America nobody seems to be happy with the brand that is supposed to represent them. Sadly, that has grown to be a …

Continue reading "Keys to successful place branding – Part 1"

Posted on May 7, 2013April 2, 2014

When do people support change?

Did your key project fail to deliver the expected result? Has your organization undergone a massive restructuring process, yet nothing has changed? Did your city spend a fortune to brand itself, but in reality nobody has cared? Don’t feel bad, because you are not alone: Turns out 75% of organizational change projects do not yield the promised result. Let’s …

Continue reading "When do people support change?"

Find Us

Address
167 Rue des Passereaux Verdun Quebec H3E 1X5 Canada

Search

About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

Find Us

Address
Av. du Directoire 63, 1180 Uccle Belgium

About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

Search

  • Twitter
  • LinkedIn
  • Skype
 

Loading Comments...