brand tensity
-
How to differentiate your brand? Part 3
Over the last two decades, brands have become 200% less distinct from one another. The ones that stand out, however, have something in common: They integrate two seemingly opposing personality traits. In this…
-
How to differentiate your brand? Part 2
Over the last two decades, brands have become 200% less distinct from one another. The ones that stand out, however, have something in common: They integrate two seemingly opposing personality traits. In…
-
Your brand needs tension
When Stephen Hawking was asked, how he has sold more books on physics than Madonna has on sex, he famously said, “Someone told me that each equation I included in the book…
-
How to create a brand personality that stands out
In the field of communications, there is a rule: If you want to turn off your audience, then use Latin words! To tell you how to create a brand personality, I will…