How to differentiate your brand? Part 3

Over the last two decades,┬ábrands have become 200% less distinct from one another. The ones that stand out, however, have something in common: They integrate two seemingly opposing personality traits. In this series of six blogs, I offer different methods to discovering and leveraging the duality embedded inside your brand. By tapping into these insights, … Continue reading How to differentiate your brand? Part 3

How to differentiate your brand? Part 2

Over the last two decades, brands have become 200% less distinct from one another. The ones that stand out, however, have something in common: They integrate two seemingly opposing personality traits. In this series of six blogs, I offer different methods to discovering and leveraging the duality embedded inside your brand. By tapping into these … Continue reading How to differentiate your brand? Part 2

How to create a brand personality that stands out

In the field of communications, there is a rule: If you want to turn off your audience, then use Latin words! To tell you how to create a brand personality, I will have to break that rule. Bear with me. It will be worth it. I promise. I see things with faces We, humans, have … Continue reading How to create a brand personality that stands out