Positioning
How a brand claims a place in a market where competitors offer much the same thing at much the same price. Positioning, differentiation and value propositions, including the hardest version of the problem: justifying a premium when the buyer can’t see the difference.
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Symbolic Meaning of Numbers
Are you considering to use numbers as a part of your brand? Then, you may want to learn about the symbolic meaning of numbers! For instance, why do you think 7 is…
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How to Revitalize Your Professional Association: Rediscovering Purpose and MeaningHow to Brand a Professional Association?
Back then, life was easier for professional associations: Whether you were a lawyer, an accountant, or a doctor, you wanted to be a member of your professional association. Associations used to be the…
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Top Trends in 2014
Another new year, another collection of top trend reports! What was trending in 2013? Which trends will still be relevant in 2014? And, what emerging trends you should pay attention? We have…
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The cities of the future
We had a pleasant chat with Professor William Straw, the Director of McGill Institute for the Study of Canada Professor, Department of Art History and Communications Studies. Professor Straw is interested in…
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Thinking about business systematically
A long, long time ago there once lived a man, who was mesmerized with the night sky… His entire life was devoted to understanding the meaning of the endless sea of shiny…
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Participatory decision making in the #socialera
We recently talked about the amazing collaboration technique used by young Turkish protestors: They gather at local parks, create speaker’s corners, and try running democracy as it was originally intended! Such collective…
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Open Space Technology
In Turkey, not a day goes by without a fascinating development… It seems like the Turkish protestors are on a mission to teach the world a lesson in 21st Century leadership. As…
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Self-organization
Protests against oppression in Turkey are in full swing. And if you are willing to listen, the New Young Turks can teach your organization two great lessons: Here is the first lesson:…
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The evolution of private label brands
Did you know private label brands (PL) have existed for almost a century? Back in 1928, it was the Swiss who introduced the concept. And since then, PL has been spreading like…
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When do people support change?
Did your key project fail to deliver the expected result? Has your organization undergone a massive restructuring process, yet nothing has changed? Did your city spend a fortune to brand itself, but in…