I believe what we need is not more knowledge but more wisdom. Actually, I think humanity is craving for wisdom. Have you ever wondered why does the movie industry exist? Why do people glue themselves to the screen to watch TV series? Or, why do we idolize sports heroes? It is because they all tell stories, and storytelling is basically passing wisdom. The way our brain is wired, something “emotional” is more memorable than something “factual.” And, a story is nothing more than a fact wrapped in emotions.
Not surprisingly, to me, everything is a story. More importantly, I think everything should tell a story. That’s why when I look at brands or organizations; I try to feel the storyline. Time and time again, organizations tell me nothing more than an elaborate note. That’s my cue to do alchemy and spark story-based change. I do it by drawing parallels between branding and depth psychology. Between management and systems thinking. And between places and mythology. I enjoy uncovering the theme of an organization, identify its antagonists, and dig up its protagonists. Thinking about organizations as stories… That’s what I do. That’s what I love.