As a start-up, we had an excellent product. However, we didn't know how to reach our prospective consumers. That was until we met Günter. With his understanding of deep consumer insights, he helped us shape everything about our flagship brand, Terragusto from profiling consumer segments in various international markets to tailoring all the branding components. He also provided valuable strategic and long-term perspective during the creation of our umbrella corporate identity, Litus.
In the fast pace world of start-ups, Günter's visionary and agile support was the crucial element to the global success of our brands.
Günter didn't only give us great strategic marketing advice; he also provided us with deep insights about our brand. He helped us clarify and crystallize what we wanted to achieve with our product and service.
His input, vision, and guidance helped everyone within our organization to understand the mission, sacred values, and the promise of Beyondtech in a way we didn't know it was possible.
The important thing about Gunter is that he is experienced, resourceful, and pioneering.
Experienced - skills are diverse and solid, and his delivery method simple yet effective. For example, he has helped us segment our customers in a way that resonated in many internal meetings long after our engagement with him.
Resourceful - savvy with his broad professional network that spans the globe and also with the tools & techniques he acquires. For example, he has put me in touch and prepare for conferences in Europe and beyond.
Pioneering - ready to rock the boat with new thinking. For example, when he learned that I am working on Place Experience he helped build my IP, and also explore the implications on the longstanding literature on Place Branding.
In summary, Gunter has various traits and skills that help him stand out from the crowd!
What I personally look for, in a colleague, a partner or an employee candidate, is the balance in his characteristics. Gunter has that quality at its best. He is self-reliant but humble, energetic but patient, sophisticated but always open to learning new things. He mostly works alone, but he is also a great team member.
Besides his great branding know-how and strategic thinking skills, he is always fun to work with. I highly recommend him and his professional services to start-ups that seek a new branding approach, or existing companies that plan to reconsider their brand architecture.
Günter is an impressive brand strategist, who possesses deep insights into why things are the way they are. He brought his phenomenal wisdom to the benefit of our company. His narrative-based analysis and actionable tactics gave us results we could not even dream.
If you are looking to craft your brand strategy, you should definitely contact Günter. After all, he, indeed, awakens the meaning!
Over the years, I worked with Günter on numerous projects. While he is an exceptionally capable individual, a few characteristics indeed do stand out.
First, he is such a gifted thinker. His ability to connect the dots, put matters into perspective, draw analogies from a wide range of areas like mythology, physics, and neuroscience is second to none. Second, Günter has a top-notch business mind - he can blend academy-level strategic acumen with creativity, seeing the hidden potential in every situation and people. Finally, he is a genuine gentleman, with whom me, my team, and clients enjoyed working.
Günter garners universal respect, both with his sharpness and kindness. His guidance and support made our job that much easier.