The important thing about Gunter is that he is experienced, resourceful, and pioneering.
Experienced – skills are diverse and solid, and his delivery method simple yet effective. For example, he has helped us segment our customers in a way that resonated in many internal meetings long after our engagement with him.
Resourceful – savvy with his broad professional network that spans the globe and also with the tools & techniques he acquires. For example, he has put me in touch and prepare for conferences in Europe and beyond.
Pioneering – ready to rock the boat with new thinking. For example, when he learned that I am working on Place Experience he helped build my IP, and also explore the implications on the longstanding literature on Place Branding.
In summary, Gunter has various traits and skills that help him stand out from the crowd!