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Soydanbay Consulting

Soydanbay Consulting

Strategic Brand Consulting

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Tag: trade

Does every country need a global brand? (continued)

on August 7, 2014September 26, 2017 By Soydanbay 5 Comments

We are continuing our conversation with Jose Filipe Torres, one of the vanguards of country branding. We talked about success, failure, limits and dreams. This is the second installment of a three-article interview series with Jose Filipe Torres. Click here to read the first part of the interview. Why do country-branding projects fail? I would say 90% of [...]

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