Teflon, NutraSlim, Dolby Digital, Gore-tex, Lycra, Shimano, Woolmark and Intel... What do they have in common? Yep. They are all ingredient brands that made millions of dollars! Previously, we studied the brand hierarchy of Mervin Manufacturing and stated that their MTX and BTX tehcnologies are actually ingredient brands. Today, we will look at the secrets …
Ingredient branding
