Previously we talked about the basics of a messaging matrix. That is a tested a proven method that will improve your communication effectiveness. But, what will make your matrix stand out are the actual messages. In order for a message to stick, it should be compelling. Today we will discuss what makes a message more compelling. …
Four keys to persuasive writing
If you want to communicate more effectively, then there are two things you could do: First, you can map out your brand messages. That would provide you with a structure. Second, you have to write in a way to make your words stick. Here are four keys to persuasive writing. Relevance Relevance is the most …
How to build a messaging matrix?
Have you ever wanted to explain your brand strategy in a way that it would really resonate with different customer groups? Or provide much-needed information and encourage cooperative behaviours of your employees? Or communicate well-constructed, informative, and reassuring messages to your investors? If you answered “yes” to any of these questions, then your company could …
How to create effective brand messaging?
Do you want to create brand messaging in a way that it would resonate with your customers? Or inform and encourage cooperative behaviours among your employees? Or communicate well-constructed, informative, and reassuring messages to your investors? Then you could benefit from having a messaging matrix. What is a messaging matrix? A messaging matrix is a …