Systems thinking and Los Angeles Lakers

Los Angeles Lakers is one of the greatest franchises in the history of modern sports. They won the NBA championship 16 times and missed the play-offs just five times! I have always admired the "championship-or-bust" mentality of this organization. After a couple of “relatively” unsuccessful seasons, the Lakers decided to assemble a “super team.” They signed …

Why do place brands fail? The human-centered mistakes. Part 3

This is the last installment of our three-article series: "Why 86% of place brands fail?" First, we talked about the mistakes consultants make. Then, we addressed some of the common misperceptions of places. Today, we will conclude by discussing the role of leadership, consistency, and honesty. Let’s start with leadership. Needless to say, places need …

Why do place brands fail? The mistakes of the places. Part 2

Previously, we mentioned that 86% of place brands fail. Then, we first examined the mistakes that brand consultants commit. Today, we will talk about the other half of the equation: The errors that places make. This essay is the second installment of our three-article series.   As always, let's start by stating the obvious: a …

Why do place brands fail? The mistakes of the consultant. Part 1

NEWS FLASH: 86% of place brands fail within a year of introduction! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data source, they have found that only 14% of place brands continue a year from launch. They estimate nearly $75 million has been …

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