What went wrong with brand Guadalajara? Part 3/4

This is the third instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. (Read the earlier instalment here and here, and the subsequent one here.) By using the weak start of [...]

Keys to successful place branding – Part 1

It has become a familiar narrative: A city, region or a country launches its new visual identity, only to learn that its habitants hate the logo's guts. From Toronto to South Australia, and from Caribbeans to Latin America nobody seems to be happy with the brand that is supposed to represent them. Sadly, that has grown to be a [...]