- Are you trying to identify the customers needs and wants?
- Do you wonder how to get better quality sales leads?
- Do you want to align your sales and marketing teams?
Then, you need to develop customer personas.
What it is
Customer personas are fictional, generalized representations of your ideal buyers. They help you walk int their shoes, and tailor content to the specific needs, behaviours, and concerns of different segments. Buyer personas are created through research, surveys, and interviews of your target audience.
Customer Persona Development is a science-backed, creative service that allows you to paint a picture of who your ideal customer is, what they value, and how your solution fits into their daily lives.
Benefits of developing a customer persona
- Develop a common language among sales and marketing departments
- Identify the customers needs and wants
- Empathize with your customers
- Attract better quality leads