Brand Audit

  • Is your brand represented inconsistently over different media?
  • Do you wonder how your brand stack up against the competition?
  • Would you like to learn what has worked and what has not for your brand?

Then, you might need a brand audit.

What it is

Brands grow and evolve over time. But even the best-managed brands sometimes deviate from the factors that support them. As a result your messaging loses its focus, your strategy suffers, and your brand becomes less relevant.

A brand audit is a thorough examination of your brand and your competitors in their current state. It is a routine health check-up for your brand.

The benefits of conducting a brand audit

  • Discover the strengths and weaknesses of your brand
  • Analyze the positioning of your brand against your competition 
  • Identify what has worked and what has not
  • Recalibrate your messages