Did your key project fail to deliver the expected result? Has your organization undergone a massive restructuring process, yet nothing has changed? Did your city spend a fortune to brand itself, but in reality nobody has cared? Don’t feel bad, because you are not alone: Turns out 75% of organizational change projects do not yield the promised result. Let’s … Continue reading When do people support change?
It’s blasphemous to think that Harlem Shake could have anything to do with innovation… It’s disrespectful to waste your precious time with such nonsense. I must be on drugs. But... I am not! Believe it or not, Harlem Shake meme teaches us something fundamental about the change process that takes place in biology. And that … Continue reading Do the Harlem Shake to Innovate
Is place branding a money trap invented by evil advertising agencies? Is it a fool’s gold for destinations? Has any place ever benefited from so-called place branding? How about this scary stat?: 86% of place branding projects fail within a year of introduction. Is there a way to break this curse? Let's figure out the … Continue reading How to brand a destination?
Los Angeles Lakers is one of the greatest franchises in the history of modern sports. They won the NBA championship 16 times and missed the play-offs just five times! I have always admired the "championship-or-bust" mentality of this organization. After a couple of “relatively” unsuccessful seasons, the Lakers decided to assemble a “super team.” They signed … Continue reading Systems thinking and Los Angeles Lakers
Two years ago, I wrote an article about the Raptors’ brand strategy or lack thereof. Recently, I asked the Raptors Republic community what has changed over the last two years. The topic generated decent interest and started an excellent dialogue, so I decided to edit my comments and share them with you. It is about … Continue reading Systems Thinking and Toronto Raptors
A couple of months ago, we talked about ways to improve the effectiveness of meetings and projects. Today, we’d like to address the same topic, but offer a different solution... In her must-read book The New How, Nilofer Merchant shares one of her observations: She analyzes the lack of responsiveness of large organizations and identifies … Continue reading The Chief Answer Officer
I have always thought that the most difficult branding projects are the place branding ones. As such, I have written quite a bit about the unique challenges of these beasts. The reality is, unfortunately, most of them are destined to fail and this is proven by hard data. Months ago, Czech Republic revealed its new … Continue reading Branding Czech Republic Part 1
NEWS FLASH: Around the world, the place branding failure rate is 86%! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data source, they have found that only 14% of place brands continue a year from launch, meaning the rate of place branding failures … Continue reading Place branding failures caused by consultants
Have you ever left a meeting questioning why you were even summoned in the first place? What was the objective of the session - if it had any? What was the convener trying to achieve? I don't know about you, but I have been to too many such meetings, in which we, collectively, wasted valuable time … Continue reading Are you asking the right questions?
NBA lockout is about to end. The hot topic of discussion is what's the damage to Brand Jordan? Michael Jordan is arguably the greatest basketball player of all times. But his skills and will are not enough to explain how he became the magnetic person that he is. During his Hall of Fame induction speech, … Continue reading Brand Jordan