How to discover your organizational values?

Are you trying to define what keeps your organization together? Do you want to discover your organizational values? Would you like to write down “the way things get done around here?” Then, read on!

The meaning of working

Look around you. They are everywhere: The over-workeds. The under-appreciateds. The under-valueds. The lost ones. The professional zombies. Today’s professionals are not happy at work, and I think our thirst for meaning is at the core of the problem. Follow your bliss and doors will open where you would not have thought there would be…

Self-organization

Protests against oppression in Turkey are in full swing. And if you are willing to listen, the New Young Turks can teach your organization two great lessons: Here is the first lesson: The protestors –who are young, highly educated, highly skilled, internet-savvy, white-collar employees– demonstrated that in this day and age no mess, no corruption,…

Do the Harlem Shake to Innovate

It’s blasphemous to think that Harlem Shake could have anything to do with innovation… It’s disrespectful to waste your precious time with such nonsense. I must be on drugs. But… I am not! Believe it or not, Harlem Shake meme teaches us something fundamental about the change process that takes place in biology. And that…

How to brand a destination?

Is place branding a money trap invented by evil advertising agencies? Is it a fool’s gold for destinations? Has any place ever benefited from so-called place branding? How about this scary stat?: 86% of place branding projects fail within a year of introduction. Is there a way to break this curse? Let’s figure out the…

Are you asking the right questions?

Have you ever left a meeting questioning why you were even summoned in the first place? What was the objective of the session – if it had any? What was the convener trying to achieve? I don’t know about you, but I have been to too many such meetings, in which we, collectively,  wasted valuable time…

Brand Jordan

NBA lockout is about to end. The hot topic of discussion is what’s the damage to Brand Jordan? Michael Jordan is arguably the greatest basketball player of all times. But his skills and will are not enough to explain how he became the magnetic person that he is. During his Hall of Fame induction speech,…

Key to customer loyalty

There are some brands that I find so successful. I call them magnetic. One of those brands is Maui Jim, the sunglass company. The brand is best known for its high quality, reasonably priced and fashionable polarized sunglasses. I bought my first Maui Jim sunglass in 2008. Since then, I bought two more. As rational…

Smoothies and Tim Hortons… Success or failure?

Last week we talked about Starbucks’s recent experiment of serving alcohol in some of its locations. We ended up recommending them to create a second brand. We also said, on our next article we will focus on a successful line extension from Canada: Tim Horton’s, one of Starbucks’ archrivals. For those of you who are…

What’s in a name?

I love working with a brand named after its founder because they make my life much easy. The majority of brands still communicate merely what they’ve got (their products, their services, or their features.) Only a small number of brands communicate their “promise”, which is definitely a better marketing strategy. A promise is the universally-accepted…

LeBron James: Really a villain brand?

A lot has been written and said about LeBron James and his famous decision to sign with the Miami Heat. So why address this topic now? Hasn’t everything been said about “the decision?” My answer is “no”, because nobody looked at this issue from brand strategy perspective. So let’s put our branding goggles and see…

When to hire a celebrity for endorsement?

Celebrity endorsement is one of the most popular brand building tools. However, more often than not, it does not deliver the desired results. Why some endorsements work and some don’t? Today, I will try to solve this intriguing problem. Here is what I recommend: