BRAND STRATEGY & CHANGE MANAGEMENT
(From Carol Pearson) Mythic stories are like bridges that connect people and organizations with the best, most authentic, and most distinctive parts of themselves.
You’ve probably heard the famous proverb: in this world, nothing is certain but death and taxes. As correct as that fatalistic and sardonic saying is, in this day and age- it is also incomplete: During the tax filing season, one must add tax preparation ads to the list of inevitable. They are omnipresent. In this …
NEWS FLASH: 86% of place brands fail within a year of introduction! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data source, they have found that only 14% of place brands continue a year from launch. They estimate nearly $75 million has been …
Continue reading "Why do place brands fail? The mistakes of the consultant. Part 1"
Recently I stumbled upon a well-written book named, “Storytelling: Branding in Practice.” Storytelling is a buzzword in the world of strategy. Unfortunately, though, it is an often-used yet seldom-understood concept. “Branding Through Storytelling” is a helpful “how to” guide to unearthing, sharing and leveraging corporate stories to support brand strategy. Let's start with basics. Storytelling …
