Should the LA Clippers Change its Name?

Donald Sterling, the disgraced owner of the Los Angeles Clippers has decided to sell his team, and Steve Ballmer, the former CEO of Microsoft placed a bid of $2 billion to purchase it. Since the NBA approved his proposal, now many people are wondering the same thing: Should Balmer rename the LA Clippers? Do they…

Systematic Solutions for Toronto Raptors – Part 2

Previously we looked at Toronto Raptors not as a team, but as an organization and identified the root cause of the Raptors’ perpetuating mediocrity: “Shifting the Burden.” Let’s continue from where we left off… A rising tide lifts all boats. J.F. Kennedy

Systematic Solutions for Toronto Raptors – Part 1

Brian Colangelo has been getting progressively worse. That said, the Raptors have been around for nearly two decades and Colangelo is not the first unsuccessful GM. Many big wigs came and went, but the Raptors’ storyline stayed the same. That shows us the limitations of the Raptors’ Organizational System. Six months ago, this is exactly…

Systems thinking and Los Angeles Lakers

Los Angeles Lakers is one of the greatest franchises in the history of modern sports. They won the NBA championship 16 times and missed the play-offs just five times! I have always admired the “championship-or-bust” mentality of this organization. After a couple of “relatively” unsuccessful seasons, the Lakers decided to assemble a “super team.” They signed…

Systems Thinking and Toronto Raptors

Two years ago, I wrote an article about the Raptors’ brand strategy, or lack thereof. Recently, I asked the Raptors Republic community what has really changed over the last two years. The topic generated decent interest and started a nice dialogue, so I decided to edit my comments and share them with you. It is…

What does LeBron James’ first ring signify? Part 3

This is the third and the last instalment of our LeBron James, myths and archetypes series.Previously, we talked about the significance of the relationship of James and Wade, James’ story,his recovering popularity, and how he compares to Jordan. Let’s roll out!

What does LeBron James’ first ring signify? Part 1

As expected, LeBron James has finally won his first championship. I’d like to share my thought on the mythological and archetypal significance of his first ring. This is the first installment of a three article series. Let’s go!

Brand Jordan

NBA lockout is about to end. The hot topic of discussion is what’s the damage to Brand Jordan? Michael Jordan is arguably the greatest basketball player of all times. But his skills and will are not enough to explain how he became the magnetic person that he is. During his Hall of Fame induction speech,…

LeBron James: Really a villain brand?

A lot has been written and said about LeBron James and his famous decision to sign with the Miami Heat. So why address this topic now? Hasn’t everything been said about “the decision?” My answer is “no”, because nobody looked at this issue from brand strategy perspective. So let’s put our branding goggles and see…