Path to happiness

Recently, I am reading Prof. Barry Scwartz’s book “The Paradox of Choice”. He teaches social theory and social action.  In this book, he did a stellar job explaining how “the freedom to choose everything” makes you eventually less happy. Western societies, particularly North American ones, are built on the premise that people should have the freedom of choice. The…

4 golden rules of a powerful promise

I am a firm believer of simplicity. This blog follows the same philosophy. It is all about simplifying seemingly complicated matters and giving you correct and actionable answers. Today, we will talk about the key criteria of a powerful promise. Interbrand, the largest brand consulting firm in the world, uses four key rules. To my knowledge,…

What is a brand?

Here is the irony: As a Brand Strategist, I don’t like to use the term brand too often. Granted, it is a sexy word. Yet, more often than not it is misused. Let me explain what I mean. Do you remember the old TV show, Batman? There was a Bat version of everything. Our heroes…