According to Steelcase’s 2006 survey Millennials already make up 21% of the workforce in the US. This number will only go north in a couple of years. I assume by now you have realized that young employees are not conformists, they don’t want to play by the old rules. So, whether you like it or … Continue reading 8 ways to attract and retain young talent
Apple's Genius Bar is a home run. You already know this. However, have you ever thought why the Genius Bar became so successful? If you did, then have you considered how can your brand adopt the same idea? If one of your answers is "no", then this post could help you.For those who is not … Continue reading What can you learn from Genius Bar?
The author of this blog describes a brand as a promise. This is a universally accepted definition, which will be valid for years to come. However, for marketers to focus solely on the promise is not enough anymore. Here is why... We previously talked about how obsessed Millennials are with making a real difference. Fortunately … Continue reading What do you stand for?
According to Wikipedia, Canadian Millennials are those who were born as of 1976 up to 1999, inclusively. They are also known as Generation Y or Echo Boomers. They have a characteristic set of values that makes them significantly different from earlier generations. Or so you thought... As much as we think Gen Y have a … Continue reading How to market to Gen Y?
Previously, we talked about the importance of simplifying your offers. Today, I will give you a couple of actionable tips that are going to impact your bottom line. I would like to refer to Dan Ariely's work. He is a Professor of Behavioral Economics at Duke University. He is also the author of “Predictably Irrational”, … Continue reading The hidden secret of bundling
Recently, I am reading Prof. Barry Scwartz’s book “The Paradox of Choice”. He teaches social theory and social action. In this book, he did a stellar job explaining how “the freedom to choose everything” makes you eventually less happy. Western societies, particularly North American ones, are built on the premise that people should have the freedom of choice. The … Continue reading Path to happiness
I am a firm believer of simplicity. This blog follows the same philosophy. It is all about simplifying seemingly complicated matters and giving you correct and actionable answers. Today, we will talk about the key criteria of a powerful promise. Interbrand, the largest brand consulting firm in the world, uses four key rules. To my knowledge, … Continue reading 4 golden rules of a powerful promise
Here is the irony: As a Brand Strategist, I don’t like to use the term brand too often. Granted, it is a sexy word. Yet, more often than not it is misused. Let me explain what I mean. Do you remember the old TV show, Batman? There was a Bat version of everything. Our heroes … Continue reading What is a brand?