I was interviewed by Samantha J. Manniex, a passionate blogger and a place branding practitioner from the UK. It was a fun and insightful conversation. I am posting three questions and answers about my methodology. If you want to read the full interview, please click here. When you work on a branding campaign, especially destination branding, what are … Continue reading 3 Questions 3 Answers about Place Branding
Did you know that the success rate of a place-branding project is less than 15%? Turns out that most of the place-branding initiatives are prematurely ended within a year of introduction. You might think that such a high failure rate is outrageous. Unfortunately, as someone who has been involved in a couple of place branding projects, I … Continue reading How do you define success for a place-branding project?
We had a pleasant chat with Professor William Straw, the Director of McGill Institute for the Study of Canada Professor, Department of Art History and Communications Studies. Professor Straw is interested in a range of topics, most of them having to do with media and cities. He is a world-renowned expert in urban culture. We asked him … Continue reading The cities of the future
In Turkey, not a day goes by without a fascinating development... It seems like the Turkish protestors are on a mission to teach the world a lesson in 21st Century leadership. As you might know; a peaceful, local protest aimed to protect a public green space in Istanbul turned into a nationwide (even global!) movement … Continue reading Open Space Technology
Protests against oppression in Turkey are in full swing. And if you are willing to listen, the New Young Turks can teach your organization two great lessons: In the midst of a warlike situation, Turkish protestors built a fully functioning free public library. Why and how did they do it? Here is the first lesson: … Continue reading Self-organization
I am an immigrant living in Canada. Years ago, I decided to move here, and I could not be happier with my decision. If you are like me, which means if you are someone who enjoys observing and analyzing his surroundings, then living abroad is great fun. As an outsider, sometimes you see things that … Continue reading The Canadian Archetype
Previously, we analyzed the Czech Republic's new promotional logo, which did not receive a warm welcome. Unfortunately, the campaign failed to convey unique and compelling messages to the three major audiences of any place branding campaigns: Visitors, potential investors, and the locals. We think this campaign did the expected: Promoted "the stereotypical Czech Republic." However, successful branding requires us … Continue reading Branding Czech Republic Part 2
Is place branding a money trap invented by evil advertising agencies? Is it a fool’s gold for destinations? Has any place ever benefited from so-called place branding? How about this scary stat?: 86% of place branding projects fail within a year of introduction. Is there a way to break this curse? Let's figure out the … Continue reading How to brand a destination?
About six months ago, Canada launched a tourism campaign called “Know Canada,” targeting Americans. We discussed why the strategy of the campaign was wrong. Here is the key argument: The campaign is based on facts, whereas “purchase decisions” are based on emotions. We also debated that the campaign was addressing to the wrong part of our … Continue reading Explore Canada “gets” it!
I have always thought that the most difficult branding projects are the place branding ones. As such, I have written quite a bit about the unique challenges of these beasts. The reality is, unfortunately, most of them are destined to fail and this is proven by hard data. Months ago, Czech Republic revealed its new … Continue reading Branding Czech Republic Part 1