What is the fundamental difference between advertising and branding? While they might be amply distinct, I believe the key difference between the two is who they target. The primary -actually sole- focus of advertising is customers, which is understandable. On the other hand, branding practitioners need to have a wider concentration. They work with “key stakeholders” of an organization. Why? Because a company’s … Continue reading How to conduct a 360 stakeholder audit? -1
My clients often ask me how to improve the effectiveness of their communication. While I am not aware of a magic formula, I know some tips that can help you improve yours. I will share with you some of the ideas I borrowed from Social Psychology. If you want to learn more, I recommend you … Continue reading How to increase the effectiveness of your communications? -1
According to Wikipedia, Canadian Millennials are those who were born as of 1976 up to 1999, inclusively. They are also known as Generation Y or Echo Boomers. They have a characteristic set of values that makes them significantly different from earlier generations. Or so you thought... As much as we think Gen Y have a … Continue reading How to market to Gen Y?