8 Replies to “GAP’s mistake, Starbucks’ success”

  1. Thanks for your comment Uri. Indeed transparency has played a huge part in this. Starbucks was really clear with its messaging. They had some video of their CEO posted online. They had a sort of microsite explaining their strategy.

    Transparency is certainly a global trend that cannot be stopped and I guess we are just witnessing the beginning of corporate transparency!

Leave a Reply

%d bloggers like this: