8 Replies to “GAP’s mistake, Starbucks’ success”

  1. Uri Baruchin – London – Uri is an international creative strategist based in London, specialising in brand, proposition development, CX and content. He runs a boutique agency, teaches the D&AD's masterclass in strategy, mentors in a variety of programmes and writes about marketing and culture.
    Uri Baruchin says:

    Good point. Transparency has definitely played a part in this case.

  2. Soydanbay – 540-698 Dovercourt Rd, Toronto, ON, Canada – I am a passionate brand consultant who has a rare ability to combine rational thinking and creative intelligence. I give my clients the freedom to express their brands and deliver compelling customer experiences. I love branding. Actually I am obsessed with it.
    Soydanbay says:

    Thanks for your comment Uri. Indeed transparency has played a huge part in this. Starbucks was really clear with its messaging. They had some video of their CEO posted online. They had a sort of microsite explaining their strategy.

    Transparency is certainly a global trend that cannot be stopped and I guess we are just witnessing the beginning of corporate transparency!

    1. Soydanbay – 540-698 Dovercourt Rd, Toronto, ON, Canada – I am a passionate brand consultant who has a rare ability to combine rational thinking and creative intelligence. I give my clients the freedom to express their brands and deliver compelling customer experiences. I love branding. Actually I am obsessed with it.
      Soydanbay says:

      Thanks for giving me heads up! You reminded me that I should read three times my articles before posting them. I will edit it ASAP. Cheers

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