Two years ago, I wrote an article about the Raptors’ brand strategy, or lack thereof. Recently, I asked the Raptors Republic community what has really changed over the last two years. The topic generated some interest and started a nice dialogue, so I decided to edit my comment and share them with you. It is about systems thinking and Toronto Raptors. Enjoy it!
I am a huge basketball fan and I support the Toronto Raptors. However, this article is not about my team’s unsuccessful season. If you want to discuss basketball, www.raptorsrepublic.com is the place to be. Some of the most knowledgeable basketball lovers write there. This article is written from a pure brand strategy point of view and should be treated as such. Read the rest of this entry