Blog Archives

Know Canada?

Jul 17

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Below, is the comment I left on an article on Brand New. My thoughts on Canada’s new campaign generated some interest, so I decided to share them with you. Enjoy it!

Know Canada

Peanut butter is Canadian

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Posted in Archetypes, Brand Identity, Brand Management, Brand Strategy, Key Messaging, Language Audit, Place branding, Positioning, Value Proposition, Verbal Strategy

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