Blog Archives
The hidden secret of bundling
Previously, we talked about the importance of simplifying your offers. Today, I will give you a couple of actionable tips that are going to impact your bottom line.
I would like to refer to Dan Ariely’s work. He is a Professor of Behavioral Economics at Duke University. He is also the author of “Predictably Irrational”, an extremely interesting book on human behaviour. He predicts many cognitive mistakes that we make. Such mistakes range from innocent ones such as confusing colours or length of lines to more serious errors like donating your organs. The book is a must read. But, let’s use one example he gave during his TED speech. Read the rest of this entry
What is a brand?
I don’t like to use the word “brand” too often. Make no mistake. It is a sexy word. The problem is, more often than not, it is misused. What do I mean? Read the rest of this entry
