Comments for Soydanbay Strategic Brand Consulting and Design

Comment on Branding lessons from a Chinese guru by SH

SH — Fri, 03 Feb 2012 14:36:12 +0000

Thanks for posting. Good information.

Comment on Branding lessons from a Chinese guru by SH

SH — Fri, 03 Feb 2012 14:18:55 +0000

Nice post. We can learn from this. Thanks.

Comment on How to choose your brand’s name? by Soydanbay

Soydanbay — Mon, 16 Jan 2012 21:23:56 +0000

Here is another relevant article: http://mashable.com/2012/01/16/business-name-how-to/

Comment on 2012 Trend Reports by Soydanbay

Soydanbay — Fri, 30 Dec 2011 21:27:05 +0000

Here is JWT’s 2012 trend forecast published at the Economist: http://www.economist.com/node/21541758

Comment on The visual identity of the 2010 FIBA World Championship by Soydanbay

Soydanbay — Thu, 22 Dec 2011 11:33:56 +0000

Thanks for your comment,

As you said, NBA is well ahead of FIBA in terms of marketing. That said, FIBA oversees a bigger spectrum of games (National teams, male-female, under 18 etc…) I believe FIBA has much to learn from NBA, especially in terms of mktg and creativity!

Comment on The visual identity of the 2010 FIBA World Championship by ohio okhai

ohio okhai — Thu, 22 Dec 2011 11:32:53 +0000

Now, my reason for coming. Turkey tourism and the 2010 basketball Champioship; where can I get information. Am working on an article- tourism and sport; the economic and GDP event angle. Can you help?

Comment on The visual identity of the 2010 FIBA World Championship by ohgio okhai

ohgio okhai — Thu, 22 Dec 2011 11:28:47 +0000

Its a name I coined that stands for global NBA.

http://www.slamonline.com/online/nba/2011/10/kobe-bryant-lebron-james-to-headline-nba-stars-world-tour/ .

I looked at FIBA (and FIFA) and said these organisations may not be marketing their sports as well as they should. The future will tell soon with FIFA (as American sports men and women join the ranks as administrators there).

Think it, no European football league has being opened in Canada (or even the U.S before and after 1994) but the MLS aged 14 years has done so via its’ yet to be debuted Montreal Impact. This is similar to all American sports global initiative. The most noticeable is the NBA china company worth $2.3bn (http://www.ucdenver.edu/academics/InternationalPrograms/CIBER/GlobalForumReports/Documents/Entrepreneurship_a_good_play_for_NBA_in_China.pdf.) Whether football or basketball or any other sport the U.S will seek to grow its own, even in the European market (watch out UEFA)

FIBA is a little obstacle to the NBAs globalization initiative. the only option is for FIBA to improve its marketing & creativity.

Comment on You and me: The Brand Relationship Theory by Soulmate James

Soulmate James — Sat, 10 Dec 2011 13:22:22 +0000

This is the information that we need to have good relationships!

Comment on LeBron James: Really a villain brand? by Soydanbay

Soydanbay — Thu, 08 Dec 2011 16:29:44 +0000

Comment on Brand Jordan by LeBron James: Really a villain brand? « Soydanbay Strategic Brand Consulting and Design

Thu, 08 Dec 2011 16:12:29 +0000

[...] Such journeys are most admirable when the hero stands up to an antagonist. For instance, what made Michael Jordan the greatest “hero athlete brand” ever was not his talent but his stories of perseverance. He stood up against the Bad Boys, and then [...]