Comments for Soydanbay Strategic Brand Consulting and Design

Comment on LeBron James: Really a villain brand? by ohio okhai

ohio okhai — Tue, 15 May 2012 18:32:42 +0000

how come this did not show up on my mail? will be back like 23

Comment on Phonetic symbolism and naming by Soydanbay

Soydanbay — Sun, 13 May 2012 14:48:34 +0000

Some things can’t be explained by logic.

Comment on Phonetic symbolism and naming by ohio okhai

ohio okhai — Sat, 12 May 2012 16:18:38 +0000

am going to act as if have not seen your reply yet and add, why does (as at last year any way) the WNBA team Chicago Sky (if it still exists) use a male mascot (http://www.wnba.com/sky/mascot/Sky_Guys_Bio.html)? Who buys must of their (WNBA/SKY) merchandise? Am yet to check if this applies to other WNBA team or even other female leagues. How does kiki/booba fit into all this?

Comment on Phonetic symbolism and naming by Soydanbay

Soydanbay — Thu, 10 May 2012 21:56:45 +0000

You are right on all of your guests. Congrats!
Let me try to briefly answer your questions…
A. The phonetic symbolism acts as a difference maker only when there is no semantic difference. They provide us cues for words that have no meaning, therefore being useful when coining new words. I suppose that answers B. too…
C. Indeed I perceive Kiki and Booba’s genders as you stated. That said, I am not aware of such a research. Please do share if you find it!
D.While I can’t tell you how phonetic symbolism can help you, I can tell you that students whose names start with certain letters get better grades than others. That is scientifically proven. Also it is also proven that, let’s say, someone whose name is Dennis is more likely to be a dentist. Cause or effect? Chicken or egg? I do not know yet…
E. Once Thunder wins it all, I will write the article you requested…
Thanks for your comment!

Comment on Phonetic symbolism and naming by ohio okhai

ohio okhai — Thu, 10 May 2012 17:16:40 +0000

Ok, when I got this, it like many of your topics were some what new, so I could not comment. Am trying not to read the comments by the others for now in order that i do not get influenced, so here I try.. 1. Mal is larger 2.frosh is creamier 3. Valp is faster 4. Prezz is alive 5.Simi is lighter (Somo fighters are heavier) 6.Tok is smaller (Goliath is taller)

A. From this I guess you are saying thst as brand communicators, we should be more careful of our vocals, vowels/consonants, print messages… that’s cool but what do you do emotional intelligence is absent, you can not depend on the so called physical demographics of the m/trilions-even if its a hundred that may get your message. Peter Drukkers (I think- will cross check) pay attention to the signs not the size is necessary.

B. What are the other creative applications of this?

C. Kiki sounds female, booba (Allen iversion/George Bush) sounds masculine to me at least, does that affect anything?

D. Am always of the opinion that if the competition has the same infor you have, for example if the same topics you offer can be found on your competitors site and they number over even ten, you not going to be that effective as it increases my work load. So what do you do- in respect kiki/booba and self marketing et al?

E. As an aside, am hoping you will do a topic on the Olympics/NBA finals/NBA pay off line ‘where amazing happens’- I think it should be ‘where love happens’, as after the lockout, its love that brought back the fans/EPL/UEFA branding

Comment on Brand Jordan by Soydanbay

Soydanbay — Mon, 23 Apr 2012 23:08:36 +0000

Hi Kenji. First, thanks for your detailed comment.
Yes, it has to be him, who course corrects it. I don’t think he has done anything to fix his image yet. He has been silent. Time makes people forget things. Of course, going forward his PR team would like to make sure such outbursts don’t happen again or often. As Cindy Atlee wrote, we tend to forgive bad behaviour when they are on archetype (remember Jordan’s gambling issues)
I believe for Jordan to awaken, first he has to be aware of the story he is living. Sometimes we do things without knowing why we do it. Learning about your self and getting to know yourself would be my first advice. For that to happen, he can seek professional help, or read a book of Dr. Pearson or even meet her in person!
Michael Jordan is such an important figure in all of our lives. He literally embodies the hero/warrior. He stands for competitive perfection (mind you perfection is usually not a welcome idea in the US) Warrior/hero archetype is a pillar of the US culture. So as long as he controls his shadow, Jordan will be back on track.
Does he have to embrace a humanitarian role? It would be nice, but not necessary. He can make a huge difference in any subject if really wants to. But Jordan never wanted to be known for his political stance.

Comment on Brand Jordan by Kenji Passport (@kenjisummers)

Kenji Passport (@kenjisummers) — Mon, 23 Apr 2012 21:14:11 +0000

@Soydanbay would you say it is him that will course correct? (Since your post in 2011 do you think he has) Or is it his handlers/team that will continue to course correct? I have trouble with MJ’s shadow but I realize that we all deal with our own no matter the archetype we live. Your comment about him serving the archetype as supposed to the archetype serving him is thought provoking. Besides PR and other forms of marketing how can a hero/warrior such as Michael Jordan begin to look inside and awaken? Many will content Michael Jordan to be the greatest basketball player, possibly athlete of all time and I might agree but what will it take for Jordan to embrace a humanitarian role such as Arthur Ashe, Magic Johnson, Drew Bledsoe, or Roberto Clemente? I would love to talk more about this with you.

Comment on 1+1=11 by Soydanbay

Soydanbay — Tue, 17 Apr 2012 18:56:32 +0000

Yet another one: http://ruraltourismmarketing.com/2009/08/creating-small-town-tourism-success-part-1-branding/

Comment on Branding Through Storytelling by Soydanbay

Soydanbay — Mon, 16 Apr 2012 15:41:22 +0000

Andrew Stanton: The clues to a great story: http://youtu.be/KxDwieKpawg

Comment on The hidden secret of bundling by Soydanbay

Soydanbay — Mon, 16 Apr 2012 15:17:44 +0000

Very useful info on pricing: http://www.fastcompany.com//1826172/martin-lindstrom-buyology-marketing-psychology-pricing-sweet-spot#disqus_thread