Category Archives: Trends
(From Trendwatching.com) A manifestation of something that has unlocked or newly serviced an existing (and hardly ever changing) consumer need,* desire, want, or value.
Our annual trend report collection is out! It looks like 2013 is going to be quite a year, full of excitements as well as challenges. Enjoy the reports, share ‘em with your friends and let me know if you know other good ones.
Happy holidays to all!
2012 is around the corner! An exciting and challenging year awaits us. I compiled six great trend reports to help your brand navigate stormy waters in 2012. Enjoy the reports and let me know if you know other good ones.
A beloved professor of mine from McGill, Karl Moore, is about to publish his new book: Post Modern Management. Here is an 18-minute video of him talking about the content of his book. We previously talked about some of his points but it is always entertaining to see Prof. Moore in action.
Why don’t you watch the video below and let me know what you think? If you don’t have 18 minutes (but the video is well worth it) then here is a brief summary of what he says: Read the rest of this entry
According to Steelcase’s 2006 survey Millennials already make up 21% of the workforce in the US. This number will only go north in a couple of years. I assume by now you have realized that young employees are not conformists, they don’t want to play by the old rules. So, whether you like it or not, you have to cater to the needs of Millennials if you want to stay in business. Read the rest of this entry
According to Wikipedia, Canadian Millennials are those who were born as of 1976 up to 1999, inclusively. They are also known as Generation Y or Echo Boomers. They have a characteristic set of values that makes them significantly different from earlier generations. Or so you thought… Read the rest of this entry