Category Archives: Language Audit
(From Alina Wheeler) Thorough evaluation of all written communications from brochures to division names.
Know Canada?
Below, is the comment I left on an article on Brand New. My thoughts on Canada’s new campaign generated some interest, so I decided to share them with you. Enjoy it!
Peanut butter is Canadian
Are you asking the right questions?
Have you ever left a meeting questioning why you were summoned? What was the goal? What did you try to achieve? Well, I have been to too many meetings where I felt we wasted valuable time and effort. Also, I took part in so many branding projects that did no go anywhere. I know I am not alone. So, let’s see if we can fix the problem of ineffectiveness.
The art of effective writing
Almost a year ago I decided to start this blog, primarily because I realized that as a non-native speaker, I needed to improve my writing skills, a problem far beyond writing error-free articles. I had to improve the structure of my articles to be a more effective communicator. Structured writing was a skill that I was taught neither at school nor at work. So, there you have it. This blog is a selfish act. That said, I truly enjoy sharing my knowledge and experience with you. Therefore, today I will share with you some of the little secrets of structured writing. Read the rest of this entry
