Posted on January 19, 2011, in Brand Identity, Change Management and tagged , , . Bookmark the permalink. 7 Comments.

  1. Good point. Transparency has definitely played a part in this case.

  2. Thanks for your comment Uri. Indeed transparency has played a huge part in this. Starbucks was really clear with its messaging. They had some video of their CEO posted online. They had a sort of microsite explaining their strategy.

    Transparency is certainly a global trend that cannot be stopped and I guess we are just witnessing the beginning of corporate transparency!

  3. Such “furry”?!

    What, there were lots of cute, furry kittens everywhere?

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